
Zero
2020

“Actually, this individual-size bottle has no more calories than half a grapefruit. I guess that’s why everyone likes the refreshing new feeling you get, only from not too sweet Coca-Cola. And remember, Coke is low in calories too. Hey now, don’t you get any thinner?”

"Zero" is a dance piece about loneliness, love, and Coca-Cola. This collaborative creation features ten dancers and the musician Ori Alboher. Imagery from fashion, hip hop, and commercial culture are used to explore themes related to digital communication, body image, and self-marketing. Through brand promotion, phone use, commercial dance, and ad consumption, it reflects on the role of pop culture in our lives, blending critical perspective with nostalgic longing for a different era. Created during a residency in Los Angeles and inspired by American culture, the piece includes both existing and original dance segments created by the performers. Additionally, it features a guest segment by renowned commercial choreographer Eden Shabtai.
Performers and creators: Ori Alboher, Chen Agron, Yarden Bareket, Matan Cohen, Mai Golan, Evyatar Omessy, Igor Ptashenchuk, Avigail Shafrir, Yoni Simon, Gal Zusmanovich, Yankalle Filtser
Live Music: Ori Alboher
Guest Choreography: Eden Shabtai
Additional Cast: Ardyn Flynt, Justin Epstein
Artistic Support and Design: Maya Shoham
Thumbnail Photo: Mariana Stebeneva
Videos: Lior Shapinko Levi and Omri Abuhzira
Photography: Nini Moshe, Mariana Stebeneva, Roco Runs
Backstage Video: Myy Jeraffi
Created as part of a residency at Yafo Creative
Initiated with the support of the Foundation for Independent Artists by the Ministry of Culture and Sports
Teaser
From the Rehearsals









